How the system gets installed
One month from the day we start to the day it runs. Here's what happens inside it.
Before anything gets built: the diagnosis
You don't install a system on a business you don't understand.
The first step is mapping how yours actually runs, end to end. How a prospect comes in today. Who handles them and how fast. Where it gets recorded, if it gets recorded at all. What happens when you quote and don't close. How you handle the pipeline, the payments, the job logs.
And above all: where it gets stuck.
That diagnosis is what decides what gets built. Without it, everything after is guesswork.
Weeks 1 and 2: the first campaign goes live
You don't wait for the full system before you start bringing people in.
Within the first two weeks, the first Meta Ads campaign is published. It starts generating data from the outset, and that data feeds what's being built alongside it.
Month 1: the system gets built
While the campaign runs, the rest gets built.
The CRM is put together from scratch for your business. It isn't an adapted template: the stages, the fields and the flows come out of the diagnosis, and they follow how you work, not how the software works.
Lead qualification gets connected, so what reaches your team arrives filtered and sorted.
Follow-up gets installed, so the quote that didn't close doesn't depend on someone remembering it.
By the end of the month, the system runs.
What arvo needs from you
Partner access to your ad account.
Partner, not owner. The account stays yours and you pay for ads directly to the platform.
Material for the ads.
Photos, video, whatever you already have from your work. If there isn't enough material, we look at that in the diagnostic.
A few hours for the diagnosis.
Not days. Hours.
What arvo doesn't need
Your full time.
The diagnosis can be done with someone on your team who has access to the information. The owner doesn't need to be in every session for this to move.
Any passwords.
Not to your systems, not to your accounts, not to your bank.
For you to organize anything first.
The mess is the starting point, not a prerequisite. If you wait until everything's in order to begin, you won't begin.
For you to pause your operation.
Your business keeps running exactly as it does while this gets built. Nothing shuts down.
For you to change how you sell.
The system adapts to your process, not the other way around.
For you to hire anyone or for your team to learn to code.
The system gets used, not administered.
What happens to what you already have
The spreadsheets, the notebooks, the old pipeline. All of it can be loaded into the CRM once it's already running.
You have two options. arvo does it, and that's priced separately from the setup. Or you do it: training on how to use the system is included, so your team ends up able to load it themselves.
Neither one is required to start. The system runs from day one with whatever comes in from that point forward.
After the first month
The system is running, and the adjustment work begins.
Campaigns get optimized against cost per result. The CRM gets corrected along the way as cases show up that the diagnosis didn't anticipate. Follow-up gets tuned with what actually happens in real conversations.
A system that gets installed and abandoned stops being useful in three months.
The evidence
Paid acquisition is the piece with the longest track record.
At Pavlova Atelier, July 2026 closed with $2,480 MXN in ad spend, $46,158 MXN in sales and $43,677 MXN in net profit.
Start with the diagnosis
The diagnostic is where it gets done, and it's a conversation, not a questionnaire. Before that there's a short application to find out whether it makes sense for us to talk.